Tag Archives: India

What Are The Advantages Of Getting A Travel Franchise For Yourself

What Are The Advantages Of Getting A Travel Franchise For Yourself

You must be aware of the franchise model that many businesses all over the world follow. The travel industry is no different. There are many companies who offer travel franchise to business owners who are looking to set up their own business without having to work on the initial business model and stuff like that. Owning a travel franchise can be a profitable thing for you. Here are the advantages of owning a travel franchise, especially if you are in India:

Getting a share of the pie- Travel industry in India is still at a very nascent stage. It is expected to grow at a stupendous rate. Therefore, having a travel franchise gives you an opportunity to get a share out of that stupendous growth. And that certainly translates to a fantastic business opportunity.

No teething problems- Starting a business can be a tough affair. You have to take care of the market research part, set up a profitable business model and do loads of hard work to establish a business. The same holds true for the travel industry as well. However, when you decide to own a travel franchise, what that essentially means is that you are getting to set up your own business without setting it up in literal terms. What I mean to say is- you get the business model and an established name without having to work hard.

Value for investment- To own a travel franchise, you of course have to invest some amount into it. However, investing in a travel franchise is a safe bet. The reason being that as said earlier, the travel industry is bound to grow and therefore, your travel franchise is bound to get business. Secondly, you get an established business to head, so you dont need to worry about marketing and other aspects. You just need to follow the guidelines of the parent company and you are done. It is as simple as that.

For the people with an entrepreneurial streak in them, getting a travel franchise for themselves is surely a smart way to move forward and one that will ensure good returns on their investment.

Why get an India firm to design your brand logo

Why get an India firm to design your brand logo

Small businesses and startups stay away from branding during the growth phase considering it an unwarranted expense. The money is perceived more useful for fuelling growth. Not branding from the launch can be counterproductive as brand building can spread the word about business and create trust. New businesses need it more than established businesses as novelty factor makes it hard to earn the market trust. The bare minimum is to have a logo that speaks.

Logo and brand retention

Without a logo, brand retention cannot not happen, making business positioning difficult in a competitive market space. It is well known that improving brand retention helps improve sales dramatically. When a prospect is making a choice between your brand and another, the logo which is clearer in mind is the winner. So your logo should stand out. Logo Design India is ideal for small businesses as Indian firms can offer low cost branding solutions. Whether getting a new logo done or having an old one replaced, it is cheap to get it done in India as Indian firms charge reasonably. They understand that logo making is work in progress which gives them an opportunity to build long term partnerships.

Work in progress

The first design your designer comes up with will not be the one that will be reproduced. There will be many sketches before your gut you find the right design. The right logo will evade you but assisted by a designer with a nuanced approach to design, you should be able to arrive at a design that conveys your brand effortlessly. You could also pitch in details like preferences for font or typeface, shapes and the preference for certain colors while explaining the significance of the suggestions for the brand. That said you should go easy on the artwork and leave much of it to the designer lest your ideas should prove an impediment to creativity. A businessman has to only make sure that the designer has understood his business and brand idea. Organizations doing logo design services India have in-house communication teams and marketing experts who would work to fine-tune the idea.

Do logos cost a lot?

Usually the cost of designing a logo depends on the business. A multinational business going for a marketing overhaul will be charged more compared to small startups looking for logo design from scratch. Bigger firms also have a long list of requirements which would require designers to conform to, keeping with the image of the brand in market. Small firms place no such restrictions. Logo Design Company India is highly viable for small businesses due to the cost benefit. Though established brands often consult Indian firms for overhaul, the smaller ones drive the demand. If you are on budget constraint but are looking for a superb logo that becomes an instant hit, you should look towards India.

Role of Management Education in Shaping Future Managers and Entrepreneurs

Role of Management Education in Shaping Future Managers and Entrepreneurs

When we talk of management education, we are basically referring to shaping up the students, aimed towards developing their competency and capability either as a manager fit to join an organization and help it to grow or as entrepreneur, to establish and grow ones own business. This capability does not come from possessing a management diploma or degree, but also requires developing in the students the will and skill to contribute for self sustenance and nation building. Presently it is seen, that there is a wide gap existing between the type of management education imparted in MBA colleges and what is there in real life management in business organizations. In order to make management education more realistic and useful for the industry, certain key areas need to be identified. These could be:-

(a)Benchmarking quality management education to create an enduring quality managers and entrepreneurs.
(b)Bring in professionalism in management education.
(c)Adequacy of qualified and competent faculty members, proper infrastructure, support facilities and regular updating of curriculum.

Benchmarking Quality Management Education

Benchmarking with the top management colleges inspires an institute to produce quality managers. Management education needs to include knowledge, skills and abilities (KSA) that are needed today and that will be needed tomorrow by the industry. The mission of management education should be to become innovative and creative. The objectives of benchmarking should be to:-
Make own students employable in industry.
Moving the institute from academic mode to corporate mode. To achieve these objectives the agenda should be:- (a) To identify the industry expectations of the skill sets required of students. (b)To identify the areas of Total Quality Management (TQM) in management education. (c) To identify the changes required in teachers imparting management education.

Professionalism in MBA/PGDM Education

There are many reasons for the wide differences in the quality of management education in different institutes in India. The main reason is the absence of a body that can ensure that the standards set are practiced and retained by all management institutes, like AACSB in USA. We do have an apex body the All India Council for Technical Education (AICTE), that is responsible for setting the basic framework, guidelines and standards for quality of business education, there are however many problems when it comes implementation of these standard by MBA colleges and institutes and these problems undermine the effectiveness of these standards. In order install quality in management education in India, the AICTE and MBA colleges / universities in the country should focus on the following issues:-
Quality of faculty.
Infrastructure development.
Accountability of management institutes.
Values and ethics.
Role of professional bodies (AIMA, ISTD, etc).